BLOG — Indexhttps://www.johandewitte.com/blog-index.phpA blog series by Johan De Witte exploring AI-generated video through the lens of copywriting, prompts, creative craft, and visual storytelling.Tue, 26 May 2026 16:04:00 +0200Tue, 26 May 2026 16:04:00 +0200Prompt to Picture #1: What a crosswalk taught me about copywriting.https://www.johandewitte.com/prompt-to-picture-1-what-a-crosswalk-taught-me-about-copywriting..html33 lines of text. 8 seconds of video.

That ratio stopped me.

This is the first post in Prompt to Picture, a series where I look at AI-generated video through the eyes of a copywriter. Not to review the technology. But to understand the craft behind the prompt.

“WE SHAPE OUR TOOLS AND THEREAFTER OUR TOOLS SHAPE US.”

— John Culkin

JOHAN DE WITTE

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.. PROMPT TO PICTURE …

AI-generated videos. Human analysis. Prompts that taught me something about copywriting.

This is a blog series. New posts appear here as they are published.

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