BLOG — Index P2P

BLOG — Index P2Phttps://www.johandewitte.com/blog-index-p2p.phpA copywriter reads the prompt behind an AI video and finds a lesson about briefing: why the tightest brief gives the freest result.Tue, 14 Jul 2026 13:02:18 +0200Tue, 14 Jul 2026 13:02:18 +0200Prompt to Picture #4: What a crochet mask taught me about writing blind.https://www.johandewitte.com/prompt-to-picture-4-what-a-crochet-mask-taught-me-about-writing-blind..htmlBij het klikken worden je gegevens naar Google gestuurd, die cookies instelt en je gegevens gebruikt om advertenties te personaliseren

Toon video

The prompt describes a crochet mask. Pink. Unsettling. Close-up. Not one instruction tells you what it looks like. Every instruction tells what it feels like. I read it as a copywriter. And it taught me that the best visual briefs are sometimes written blind.

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]]>Tue, 14 Jul 2026 00:00:00 +0200https://www.johandewitte.com/prompt-to-picture-4-what-a-crochet-mask-taught-me-about-writing-blind..htmlPrompt to Picture #3: What a referee taught me about controlhttps://www.johandewitte.com/prompt-to-picture-3-what-a-referee-taught-me-about-control.htmljohan.dewitte@telenet.be (Johan De Witte)The prompt says “tilt” four times. The tilt comes once, late and buried.

It promises two players and a ball. They vanish in a second.

One idea survives. The rest gets cut.

I read it as a copywriter. And it taught me who really decides what stays in a brief.

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Toon video

]]>Tue, 30 Jun 2026 00:00:00 +0200https://www.johandewitte.com/prompt-to-picture-3-what-a-referee-taught-me-about-control.htmlPrompt to Picture #3: What pink flowers taught me about imperfection.https://www.johandewitte.com/prompt-to-picture-3-what-pink-flowers-taught-me-about-imperfection..htmljohan.dewitte@telenet.be (Johan De Witte)The prompt for this 5-second Al video reads like instructions for breaking something properly.

Nine paragraphs, seven kinds of damage. Each one named.

I read it as a copywriter. And it taught me something about why perfect is suspect.

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Toon video

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]]>Fri, 19 Jun 2026 00:00:00 +0200https://www.johandewitte.com/prompt-to-picture-3-what-pink-flowers-taught-me-about-imperfection..htmlPrompt to Picture #1: What a crosswalk taught me about copywriting.https://www.johandewitte.com/prompt-to-picture-1-what-a-crosswalk-taught-me-about-copywriting..html33 lines of text. 8 seconds of video.

That ratio stopped me.

This is the first post in Prompt to Picture, a series where I look at AI-generated video through the eyes of a copywriter. Not to review the technology. But to understand the craft behind the prompt.

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Toon video

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