“WE SHAPE OUR TOOLS

AND THEREAFTER

OUR TOOLS SHAPE US.”

— John Culkin

.. PROMPT TO PICTURE …

AI-generated videos. Human analysis. Six prompts that taught me something about copywriting.

This is a blog series. New posts appear here as they are published.

Prompt to Picture #3: What a referee taught me about control

19/06/2026

Play Video

The prompt says “tilt” four times. The tilt comes once, late and buried.

It promises two players and a ball. They vanish in a second.

One idea survives. The rest gets cut.

I read it as a copywriter. And it taught me who really decides what stays in a brief.

Prompt to Picture #3: What pink flowers taught me about imperfection.

19/06/2026

Play Video

The prompt for this 5-second Al video reads like instructions for breaking something properly.

Nine paragraphs, seven kinds of damage. Each one named.

I read it as a copywriter. And it taught me something about why perfect is suspect.

Prompt to Picture #1: What a crosswalk taught me about copywriting.

25/05/2026

Play Video

33 lines of text. 8 seconds of video.

That ratio stopped me.

This is the first post in Prompt to Picture, a series where I look at AI-generated video through the eyes of a copywriter. Not to review the technology. But to understand the craft behind the prompt.

READ POST

Johan De Witte | Copy. Bids. Video. | johan.dewitte@telenet.be | +32 475 95 59 36 | LinkedIn | Privacy ©

Deze website maakt gebruik van cookies. Zie onze Privacy-beleid voor meer informatie.