PUBLIC SECTOR
Awareness campaign that gets young people talking about contraception before they have sex. Low budget, huge ROI. Click to see more.
From safe sex to city marketing.
From lottery tickets to climate action.
Disclaimer: I'm notoriously bad at keeping track of my own work. So if you're a client and you're not featured here: my apologies. It's not you, it's my digital archive.
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FINANCE
Banks, insurance, fintech. Campaigns that sell. Proposals that win.
STAFFING & RECRUITMENT
Tenders that land. Videos that attract.
Helping the sector stand out.
HEALTHCARE
Hospitals, medical devices, pharma. Magazines, social, video, press. Complex stories made human.
BIG FOUR & PROFESSIONAL SERVICES
Six years at PwC. Proposals, pitches, video, internal comms. I know the culture. I know the deadlines.
ENERGY
Market launches, websites, campaigns. From traditional to renewable. The sector keeps changing. So does the copy.
NON-PROFIT/CULTURAL
Rode Kruis, Amnesty International, Poëziecentrum... When the cause matters more than the budget.
AUTOMOTIVE
Lots of mileage in this one. Campaigns for car brands and mobility clients. Fast and sharp.
EDUCATION
Campaign to convince students and career switchers to choose HOGENT. Their parents still thank me.
Manifesto for the University Fund of KU Leuven. High stakes, tight lines, zero fluff. Every word under the microscope. And it still had to flow.
REAL ESTATE
Ads and brochures for real estate projects. Also help me pay off my house, so there’s that.
CRYPTO & FINTECH
New money, new language. Same need for clarity.
INDUSTRIAL
Corporate, internal and external campaigns for a global building materials group. Helmet required while working.
FASHION AND RETAIL
Campaigns for the once iconic catalogue brand.
Affordable fashion on paper, before online took over.
RELIGION & OPINION
Activation campaign for a Christian opinion magazine. Direct line to Rome, and copy that moves heaven and earth. Blessed be the brief.
MOBILITY & SAFETY
Traffic safety campaign for the greatest city in Belgium. (Yes, that one.)
REBRANDING
Relaunch campaign for a bold magazine that wanted to ditch its babe image. More brains, less bikinis
FOOD & FMCG
Making Craquinettes van Craqoutte crackle.
On radio.
Activation campaign built around the iconic sugar man — star of countless sweet TV spots for Sucre Tirlemont. Hard sugar, soft nostalgia.
TECH & DIGITAL
Remember when "googling" still needed explaining?
I wrote those ads.
Radio and TV commercials to sell internet. Back when that was still a thing.
CASE VIDEOS
How do you win an Effie Audience Award? Make them laugh. Then make your point.
“WRITING IS EASY.
ALL YOU HAVE TO DO IS CROSS OUT THE WRONG WORDS.”
— Mark Twain
TAGLINES ………………………..
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Wij maken alle oren blij
Lapperre
Bla bla bla en dan pas boem boem boem
Veilig vrijen
A few favourites from over the years. One of them —
“Bla bla, boem boem" — went viral before viral was a thing. Still quoted, twisted, stolen and squeezed into dictionaries more than two decades later. Not bad for seven words.
Words have power. Especially when they explode.
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Als je kan tellen,
kan je winnen
21 (Nationale Loterij)
't Is schoon wat we samen doen voor onze toekomst
#VANRSL
Klimaatswitch
Doe je mond open
voor je sekst
Veilig vrijen
Positieve energie
Nuon
Licht ze uit het donker
Amnesty International
Wat dichters schrijven willen wij laten lezen
Poëziecentrum
Vind u één ook zo weinig?
Baraka (Nationale Loterij)
Prettig parkeren
Q-Park
Elk karakter vindt er
zich in terug
3 Suisses
Denk ruim
Cera Bank
“THE MOST POWERFUL PERSON
IN THE WORLD IS THE STORYTELLER.”
— Steve Jobs
WORKID
VIDEO & MOTION……………….
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How do you make people stop scrolling? Some say it's the hardest brief. I just hit play.
I write it. I shoot it — if needed. I edit it. A one-stop shop for video content that actually gets watched. Mostly stock footage, always a sharp script. Because motion without message is just noise.
Low budget, high impact. No snoozefest.
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ACERTA
PWC
I make a lot of videos and animated posts for myself. To try things out. To stay sharp. To practice what I preach.
If it works for my brand, it'll work for yours.
“TIME IS LONG, BUT LIFE IS SHORT.”
— Stevie Wonder
LONG COPY……………….
.
Yes, I write long copy too.
Websites, apps, newspapers, magazines. Leaflets, brochures, white papers, playbooks, proposals, scripts, manifestos, presentations, in-store copy, press releases, speeches - you name it.
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“I DIDN'T HAVE TIME TO WRITE
A SHORT LETTER, SO I WROTE
A LONG ONE.”
— Blaise Pascal
Six years at PwC taught me this: compliant is the minimum. Persuasive wins. Same rules apply for international staffing tenders.
High stakes. Tight deadlines. That's how I like it.
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“AI CAN BEAT ME AT CHESS,
BUT NOT AT POKER.”
— Richard Feynman
HOW I WORK…..………………..
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Got something to say? Let's make it hit harder.
.
You have an idea? I'll shape it, write it, make it work.
You have a draft? I'll make it tighter, clearer, sharper.
You have an AI draft? I'll make it human.
No idea at all? Even better. Let's create one.
Need video or animated posts? I do that too. Low budget, high impact...
…
I deliver on time. I pick up the phone. I don't do endless feedback rounds about commas. Simple.
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INDUSTRIES..…..………………..
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“AI SPECIALIZATION IS FOR INSECTS.”
— Robert A. Heinlein
Automotive • Finance • Healthcare • Energy • Food & Drink • Government • Retail • Tech • Non-profit • Industrial • Media • Real Estate • Staffing • And more
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“JUDGE A MAN BY HIS QUESTIONS RATHER THAN BY HIS ANSWERS.”
— Duc de Lévis
FAQ…..……………………………
.
Do you need a copywriter?
If you want words that work, yes. If generic is fine, no.
Can't AI do this?
AI writes. I think. There's a difference.
But if you've got AI-drafted text that feels off, I can fix that too.
What's different?
I write. I do video. And I deliver on time. Rare combo, apparently.
How fast?
Fast. Deadlines don't scare me.
What if it's not right?
We talk. I fix. But that rarely happens.
Languages?
Dutch, English, and translation from French.
How does this work?
You call. We talk. No two-hour intake. Just a conversation. Email works too.
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“THE SECRET OF GETTING AHEAD IS GETTING STARTED.”
- Certainly not a quote from
Einstein
CONTACT…..…………………….
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Let's talk.
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No forms. No chatbots. Just me.
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