"OH, DON'T USE BIG WORDS.
THEY MEAN SO LITTLE.” - Oscar Wilde
HELLO!
H
Thanks for dropping by. No blah blah here.
I know you’ve got questions. Smart ones.
So, let’s skip the fluff and get straight to the answers.
>>>> FAQ <<<<
Q: Why does this website start with a FAQ?
Because clear answers save you time. I like things honest and simple, so let’s start with what matters.
Q: Do I really need a copywriter?
Yes, if you want words that actually make an impact. If you’re fine with safe, generic text anyone can generate, maybe not. But for stories that resonate, strategies that convert, and copy with both heart and brains, then let’s talk.
Q: Can’t AI just do my writing for me?
AI can write, sure. But it can’t think, feel, or strategize like a human. It often misses the unique voice of your brand and the subtle details that really matter. That’s where I come in.
Q: Aren’t copywriters being replaced by AI anyway?
If you want the same generic text you see everywhere, then sure, let a robot handle it. But if you want real creativity, empathy, and strategy — something that actually engages people — AI just can’t compete with a human touch
Q: Why do you call yourself a ChatGPT copy polisher?
The idea came when a client handed me his ChatGPT-drafted website copy. It was okay, but cold as ice. I added warmth, empathy and a human heartbeat. Think of me as the copy whisperer who doesn’t replace AI but makes it truly sound alive.
Q: What makes you different from other copywriters?
I don’t do “blah blah.” I cut through the noise with sharp, strategic storytelling that helps you connect and persuade. Plus, I bring years of experience working with top brands and agencies to every project.
Q: What kind of projects do you work on?
Everything from seductive website copy and winning proposals to punchy social media posts, engaging podcasts and video scripts, all crafted for B2B and B2C audiences in Dutch/Flemish and English.
Q: Can you make boring topics interesting?
Challenge accepted. I turn corporate snooze-fests into stories people want to read and share. Boring is not in my vocabulary.
Q: Do you do SEO?
Absolutely. But I don’t let it kill the soul of your copy. Smart SEO meets compelling storytelling, that’s my style.
Q: Why is good copy worth the investment?
Because words that work don’t just fill space — they build trust, spark action, and boost your bottom line. Cheap or generic copy risks costing you twice as much in lost opportunities.
Q: How do you make a difference with bid writing?
By turning dry, competitive documents into clear, persuasive stories that win clients and contracts. I bring strategy, precision, and just enough creativity and empathy to make your bid stand out, without going off the rails. Because winning isn’t about fluff; it’s about hitting every point with impact.
Q: How fast can you deliver?
Faster than you can say “urgent deadline.” Okay, maybe not quite that fast, but I work efficiently to meet tight schedules without sacrificing quality.
Q: What if I hate the first draft?
Then we talk. Copywriting is a collaboration, not a one-and-done deal. I revise until it’s not just okay but exactly right.
Q: How do you handle writer’s block?
I drink coffee, take a walk, and then write like a caffeinated whirlwind. Deadlines don’t care about your mood.
Q: How do you keep my brand voice consistent?
Through careful listening, research, and lots of black coffee. Consistency is key: your brand’s personality should shine through in every word.
Q: Can you help with multimedia content?
Yep. From video scripts to podcast formats, I craft copy that brings your story to life across channels.
Q: Why do you offer animated social posts and video content as a copywriter?
Copy is the heart of every good story, whether it’s still words or moving pictures. Animated posts and videos catch attention and make your message stick. By combining sharp copy with visual motion, I help your brand not just get seen, but remembered. Why separate them when they work best together?
Q: Do you only write in Dutch?
I write in Dutch, Flemish, and English — whatever speaks to your audience.
Q: What if I’m not sure what I need?
Then we have a chat. Copywriting isn’t one-size-fits-all. I help figure out what you need before putting fingers to keyboard.
Q: How do we start working together?
Pick up the phone, send an email, or shout from a rooftop (preferably digitally). We’ll chat about what you need, and I’ll show you how great copy can help get it done.
VLAAMSE OVERHEID
Awareness campaign that gets young people talking about contraception before they have sex. Low budget, huge ROI. Click to see more.
>>>> SOME WORK <<<<
Just a few examples from my portfolio.
I’ve been working for years as a copywriter, conceptual creative, content provider and bid writer, but I’m notoriously bad at keeping track of my own work.
So if you're a client and you're not featured here: my apologies. It’s not you, it’s my digital archive.
SQUARE
How do you celebrate an Effie win?
With champagne. And an ad in the trade press.
AUTOMOTIVE
Lots of mileage in this one. Campaigns for car brands and mobility clients. Fast and sharp.
KU Leuven
Manifesto for the University Fund. High stakes, tight lines, zero fluff. Every word under the microscope. And it still had to flow.
REAL ESTATE
Ads and brochures for real estate projects. Also help me pay off my house, so there’s that.
OCEAN FUND
My first steps as a copywriter in the crypto space.
ETEX
Corporate, internal and external campaigns for a global building materials group. Helmet required while working.
VIDEO & MOTION
How do you make people stop scrolling?
Some say it’s the hardest brief. I just hit play — and let motion do the talking
>>>> TAGLINES <<<<
A few favourites from over the years.
One of them - “Bla bla, boem boem" — went viral before viral was a thing. Still quoted, twisted, stolen and squeezed into dictionaries more than two decades later. Not bad for seven words.
Words have power. Especially when they explode.
Bla bla bla en dan pas boem boem boem
Veilig vrijen
Wij maken alle oren blij
Lapperre
Als je kan tellen,
kan je winnen
21 (Nationale Loterij)
't Is schoon wat we samen doen voor onze toekomst
Klimaatswitch
#VANRSL
Doe je mond open
voor je sekst
Veilig vrijen
Positieve energie
Nuon
Licht ze uit het donker
Amnesty International
Wat dichters schrijven willen wij laten lezen
Poëziecentrum
Vind u één ook zo weinig?
Baraka (Nationale Loterij)
Prettig parkeren
Q-Park
Elk karakter vindt er
zich in terug
3 Suisses
Denk ruim
Cera Bank
Ocean Fund
Let’s rules the waves
3 SUISSES
Campaigns for the once iconic catalogue brand.
Affordable fashion on paper, before online took over.
>>>> MORE WORK <<<<
On
TERTIO
Activation campaign for a Christian opinion magazine. Direct line to Rome, and copy that moves heaven and earth. Blessed be the brief.
STAD ANTWERPEN
Traffic safety campaign for the greatest city in Belgium. (Yes, that one.)
NIEUWE PANORAMA
Relaunch campaign for a bold magazine that wanted to ditch its babe image. More brains, less bikinis
CRAQUINETTES VAN CRAQUOTTE
How do you hear a cookie is insanely tasty?
One word: radio.
MSN.BE
Radio ads from the early internet days.
When “googling” still needed explaining.
SUIKER VAN TIENEN
Activation campaign built around the iconic sugar man — star of countless sweet TV spots for Sucre Tirlemont. Hard sugar, soft nostalgia.
TELENET
Radio and TV commercials to sell internet. Back when that was still a thing.
RICOLA
How do you win the audience award at an Effie show?
Make a fun video that proves radio ads really work
